New PDF release: A Social History of Contemporary Democratic Media

By Jesse Drew

ISBN-10: 0415659329

ISBN-13: 9780415659321

The previous few a long time have helped dispel the parable that media may still stay pushed via high-end execs and marketplace proportion. This publication places ahead the concept that of "communications from less than" unlike the "globalization from above" that characterizes many new advancements in overseas association and media practices. through reading the social and technological roots that effect present media evolution, Drew permits readers to appreciate not just the Youtubes and Facebooks of this day, yet to expect the trajectory of the applied sciences to return.

Beginning with a glance on the inherent weaknesses of the U.S. broadcasting version of mass media, Drew outlines the early Nineteen Sixties and Seventies experiments in grassroots media, the place artists and activists started to re-engineer digital applied sciences to focus on neighborhood groups and underserved audiences. From those neighborhood tasks emerged nationwide and foreign communications initiatives, growing construction versions, social networks and citizen expectancies that will problem conventional technique of digital media and cultural creation. Drew’s standpoint places the social and cultural use of the person on the heart, no longer the actual media shape. hence the constitution of the ebook makes a speciality of the neighborhood, the nationwide, and the worldwide hope for communications, whatever the means.

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49 In fact, almost the entire NSFNET was carried over lines leased from MCI. Alongside the growing NSFNET, managed by ANS, came other networks built by other carriers, such as Sprint and AT&T. These corporate networks began to carry an increasingly greater percentage of the national data traffic. At the end of 1994, the America Online company (AOL) spent $30 million to buy all ANS CO-RE assets, which included more than 12,000 miles of leased 45 Mbps fiber-optic circuits, mostly from MCI. On April 30, 1995, NSFNET was completely retired, and all national data lines were assumed by the private sector.

ART, ACTIVISM, AND DIY TELEVISION IN THE 1960S As the 1960s began, the electronic media empire of television and radio seemed monolithic, dominated by the three major broadcasting networks: ABC, NBC, and CBS. Challenging this dominance appeared to be a formidable task. The physical and technical infrastructure alone, required by such media production, seemed insurmountable. Ponderous studio cameras weighing hundreds of pounds and run by heavy-equipment operators were a common sight in the studios of the networks.

ART, ACTIVISM, AND DIY TELEVISION IN THE 1960S As the 1960s began, the electronic media empire of television and radio seemed monolithic, dominated by the three major broadcasting networks: ABC, NBC, and CBS. Challenging this dominance appeared to be a formidable task. The physical and technical infrastructure alone, required by such media production, seemed insurmountable. Ponderous studio cameras weighing hundreds of pounds and run by heavy-equipment operators were a common sight in the studios of the networks.

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A Social History of Contemporary Democratic Media by Jesse Drew


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